Rafi Mohammed posted a nice article in the Havard Business Review about the recent hoopla surround Google’s recently-rejected $6B bid for GroupOn, the two year old coupon site. In Mohammed’s article he mentions, For the businesses that are using [GroupOn]—and ultimately, for Google, which is betting big that Groupon can […]
AdWords
4 posts
Interesting to note, but a non-actionable item; Google will display >25 characters in the title line if it’s a result of Dynamic Keyword Insertion (“DKIâ€) but cannot confirm the maximum amount. I’ve seen examples of 29 characters but Google still recommends that nobody plans on so many. The only takeaway […]
Here’s a good article on Google’s update, the First Page bids is a great improvement over deactivating terms. Aug. 21, 2008 at 9:00pm Eastern by Barry Schwartz Google AdWords Now With Real Time Quality Score, First Page Bid & More The Google AdWords blog announced three major changes happening to […]
Here is a good article on account-level Quality Score, specifically discussing the costs of migrating to a new account (with some speculation): Instant (Bad) Karma’s Gonna Get Ya: AdWords Account Quality At Startup If you’ve inherited a “dog” account, it could be a long, long time (like maybe forever) before […]