Have you ever clicked on ads displayed on social media sites such as Facebook, LinkedIn, and Twitter? The answer doesn’t matter whether you did or did not because you’ve been targeted.  Companies target users to reach potential customers based on demographics including age, gender, occupation, interests, location, or even […]
Social Media
18 posts
I’m just playing around with vYou as a potential video tool and interested to see if a use case can be made in a business setting. Â There are two reasons I’m interested in testing it. First, I like the potential to embed into a blog post, which would allow […]
Generally I feel that “Twitter analysis†is a bit of an oxymoron – it’s missing the qualitative benefits of the social connections that are made offline and/or long term.  I am, however, interested in sharing content that my core audience will find interesting.  Short of polling 1,600 people, the easiest […]
Facebook recently announced an update to, “make advertisements more interested and more tailored†and they’re calling it Social Ads. What it does, basically, is tag users names to products they like. For example, if you like BMW’s company page your name and/or profile picture could appear at the bottom of […]
One of the great aspects of online advertising is that there are many tools that can be utilized that cost very little to nothing. I’ve received a few questions from friends on where they should start to think about advertising online so I’m going to use this post to address […]
Update 5/11/11: Before you use Formulists please read my update and the comments at the bottom of this post. Call it a 2011 New Years Resolution if you must but one of my goals for this year is to do a better job of managing my Twitter feed. Â I’m trying […]
This is a great infographic. Â The most surprising statistic to me was that the peak photo-uploading age is 26 (later than I expected) and even more surprising is that 45 year olds – the lowest photo-upload levels post 26 – is only lower by 30%. Â Everyone is uploading pictures and […]
Note: this is a cross-post from the uTest software testing blog.  Please visit the original post for more comments, Tweets, and other goodness. I recently attended a marketing conference that discussed emerging technology trends. When the panel was asked what was the single-word topic of 2010 they almost all said, […]
I just got home from an interesting session of FutureM Boston “Future of Digital Strategy†session and wanted to type out some notes while the ideas are fresh in my head. Quick takeaway; The role of marketing is changing. Analytics are key. 2010 was year of mobile. 2011 is year […]
When Yelp originally added the geo “check in†feature, I was very excited. I love Yelp and their iPhone app so I immediately put my Foursquare account on hold to focus on learning the ins-and-outs of Yelp. It was a very polished app but I made the assumption that the […]