Here’s a good article on Google’s update, the First Page bids is a great improvement over deactivating terms. Aug. 21, 2008 at 9:00pm Eastern by Barry Schwartz Google AdWords Now With Real Time Quality Score, First Page Bid & More The Google AdWords blog announced three major changes happening to […]
SEM (SEO & PPC)
16 posts
This is my third SES conference and to be honest, Search Engine Strategies 2008 San Jose just isn’t cutting it. I was pretty impressed with last year, but this year… Meh. To begin with, there is certainly a larger amount of sponsored sessions. The focus has shifted towards agencies, rather […]
From TechCrunch – For most people on the Web, if Google or Yahoo cannot find something, it doesn’t exist. That has been one of the biggest drawbacks to creating a Website or application that displays itself as a Flash (SWF) file. Search engines could see the file, but they could […]
John Battelle wrote, Stewart and Caterina are leaving Yahoo. I also have heard about at least one other high level departure, but I cannot report that yet. Scores of lower level folks are leaving, most too junior to merit reporting, but very significant anyway. If Yahoo’s board is not in […]
This is a huge loss for Balmer. Whether or not he’ll admit it is another story… Yahoo! Inks Ad Syndication Deal With Google Jun 12 The WSJ reported that Google and Yahoo! have inked a non-exclusive ad deal Yahoo said it will display some ads sold by Google in an […]
Here is a good article on account-level Quality Score, specifically discussing the costs of migrating to a new account (with some speculation): Instant (Bad) Karma’s Gonna Get Ya: AdWords Account Quality At Startup If you’ve inherited a “dog” account, it could be a long, long time (like maybe forever) before […]