When we started diving into the dirty world of display (aren’t banners from ’98?) we thought we’d build toward large campaigns on TechCrunch, CrackBerry, and BusinessWeek. We quickly reached this goal… and another learning. In reality, these big mass-media sources have a much lower ROI for us than small, niche […]
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I’ve had a few friends inquire about positions at uTest recently and I’ve found myself repeating myself over and over again, so I thought I’d add a quick “FAQ†of what my friends have asked and my answers. This is a work in progress so I’ll try to update this […]
Normally classy posts like this are reserved for Friday afternoons around beer o’clock but I’ve been drinking caffeine and the uTest crew has started a debate: which is less appealing, Dunkin’ Donuts new “sausage balls†or McDonald’s McRib**?  The good, bad, and ugly: Bites: 3 for $1.59, 300 calories, 20g […]
I just got home from an interesting session of FutureM Boston “Future of Digital Strategy†session and wanted to type out some notes while the ideas are fresh in my head. Quick takeaway; The role of marketing is changing. Analytics are key. 2010 was year of mobile. 2011 is year […]
Google Instant launched today, allowing people’s search results page to change dynamically as they type. This is impressive technology as it now requires a unique query to Google for each letter typed. Assuming the average query is approximately 20 characters this means Google has to run 20 queries where before […]
Word of the day: infographic. This one was too nice to pass up, plus I’m still logged into my site.  Sarcasm aside, it really emphasizes the significance of the DoubleClick and YouTube purchases.  It would appear that the frequency of acquisitions is also increasing.
I love this infographic from WordStream illustrating the diminishing default privacy in Facebook. Â It certainly reinforces that in this digital age you need to be aware of how to edit your Facebook privacy settings. It’s also interesting to note the amount of times, on average, each person is photographed (at […]
For the record, I can’t stand baseball [hurl judgment and insults now] so please excuse me when I butcher names and nomenclature. Â While I can’t stand watching baseball, I’d love to see a marketing campaign that includes baseball. Â Specifically the notoriously unshaven Red Sox. Â What a prime candidate for a […]
It’s official; I’ve survived my first “hump day†in my new company. More importantly, the more I learn about the opportunity with each passing day the more I get absolutely excited about its potential. Don’t get me wrong, consulting over the past year was a lot of fun and I’ve […]
