[Note: This is a cross post from the CraftBeerSocial.com Blog] To make a long story short, I may be allergic to beer. This is troublesome news for a beer geek, let alone someone who has room designed around a built in kegerator.  My brother and I have always been extremely prone […]
Yearly Archives: 2010
24 posts
Rafi Mohammed posted a nice article in the Havard Business Review about the recent hoopla surround Google’s recently-rejected $6B bid for GroupOn, the two year old coupon site. In Mohammed’s article he mentions, For the businesses that are using [GroupOn]—and ultimately, for Google, which is betting big that Groupon can […]
eMarketer is forecasting continued double-digit growth in the online markering spend from 2010 through 2014. Â While 2009 saw negative growth (-3.4%) I suspect we won’t see the majority of the growth until 2011 as a result of this “Cyber Monday” hitting $1B spend in a single day. What I find […]
Note: this is a cross-post from the uTest software testing blog.  Please visit the original post for more comments, Tweets, and other goodness. I recently attended a marketing conference that discussed emerging technology trends. When the panel was asked what was the single-word topic of 2010 they almost all said, […]
When we started diving into the dirty world of display (aren’t banners from ’98?) we thought we’d build toward large campaigns on TechCrunch, CrackBerry, and BusinessWeek. We quickly reached this goal… and another learning. In reality, these big mass-media sources have a much lower ROI for us than small, niche […]
I’ve had a few friends inquire about positions at uTest recently and I’ve found myself repeating myself over and over again, so I thought I’d add a quick “FAQ†of what my friends have asked and my answers. This is a work in progress so I’ll try to update this […]
Normally classy posts like this are reserved for Friday afternoons around beer o’clock but I’ve been drinking caffeine and the uTest crew has started a debate: which is less appealing, Dunkin’ Donuts new “sausage balls†or McDonald’s McRib**?  The good, bad, and ugly: Bites: 3 for $1.59, 300 calories, 20g […]
I just got home from an interesting session of FutureM Boston “Future of Digital Strategy†session and wanted to type out some notes while the ideas are fresh in my head. Quick takeaway; The role of marketing is changing. Analytics are key. 2010 was year of mobile. 2011 is year […]
Google Instant launched today, allowing people’s search results page to change dynamically as they type. This is impressive technology as it now requires a unique query to Google for each letter typed. Assuming the average query is approximately 20 characters this means Google has to run 20 queries where before […]
Word of the day: infographic. This one was too nice to pass up, plus I’m still logged into my site.  Sarcasm aside, it really emphasizes the significance of the DoubleClick and YouTube purchases.  It would appear that the frequency of acquisitions is also increasing.